How do you make the public dialogue stay afloat long enough to have an impact on society?
Launched in April 2023, flytkraft.se attracted 8,000 visitors in its first year, with traffic growth entirely driven by content and word of mouth. New articles published with Ghost are sent by email to subscribers. A Facebook group drives traffic to the site and facilitates discussion.
In the world of psychiatric care, the term Buoyancy, or Flytkraft in Swedish, holds a significant meaning.
This concept has become the driving force behind the efforts of Dr. Markus Dencker, a licensed psychiatrist, to facilitate a much-needed conversation on the state of psychiatric care.
Previous attempts to address this critical issue had fallen short, leaving a void that Dr. Dencker was determined to fill.
With a vision to create a platform for meaningful dialogue, Velocity Flow set out to build a "community with a broad scientific knowledge base for healthcare workers and all other stakeholders."
Velocity Flow built the Ghost-site from scratch in close collaboration with Dr Dencker. Custom developments included a clickable mind-map for introduction and overview, and branding with logo och typography.
Dr. Dencker built upon the foundation laid by his trilogy, Psyk 22, which delved into the complexities of psychiatric care. This comprehensive work served as a springboard for Flytkraft, aimed at fostering a deeper understanding and driving positive change in the field.
