How do you make the public dialogue stay afloat long enough to have an impact on society?
In the world of psychiatric care, the term Buoyancy, or Flytkraft in Swedish, holds a significant meaning.
This concept has become the driving force behind the efforts of Dr. Markus Dencker, a licensed psychiatrist, to facilitate a much-needed conversation on the state of psychiatric care. Previous attempts to address this critical issue had fallen short, leaving a void that Dr. Dencker was determined to fill.
With a vision to create a platform for meaningful dialogue, he set out to build a "community with a broad scientific knowledge base for healthcare workers and all other stakeholders."
VelocityFlow built the Ghost-site from scratch in close collaboration with Dr Dencker. Custom developments included a clickable mind-map for rapid introduction, a presentation of the trilogy Psyk 22, and branding with logo och typography.
Dr. Dencker built upon the foundation laid by his trilogy, Psyk 22, which delved into the complexities of psychiatric care. This comprehensive work served as a springboard for this endeavor, aimed at fostering a deeper understanding and driving positive change in the field.
Launched in April 2023, flytkraft.se attracted 8,000 visitors in its first year - traffic growth was entirely driven by content and word of mouth. New articles are emailed to subscribers, and a Facebook group drives traffic to the site and facilitates discussion.