Unlock global reach with just one click! Content published in Italian on spaziocrypto.com is instantly translated into eight languages and available on fully localized sites.
Reach is amplified across LinkedIn, Twitter, Facebook, Instagram, and Telegram. Social engagement is boosted with AI-generated CTA's tailored for each channel.
Spaziocrypto is available in English, French, Spanish, German, Russian, Chinese, Korean, and Japanese.
Initial situation
- Spaziocrypto.com relied on a dynamic SaaS translation service to convert content from Italian to English, resulting in significant performance issues. The site's load time of 13 seconds impacted SEO performance, falling short of Google's 4-second benchmark.
- The existing translation solution provided very little control over user interface elements and failed to properly handle embedded third-party widgets.
- The translation service's high costs made expansion to additional languages financially unfeasible for the small publishing team.
Solution
- Velcity Flow developed an automated publishing system in Make that integrates Ghost with DeepL's translation engine, enabling instant content distribution across nine separate sites.
- The platform handles automatic translation and publishing to European markets (Italian, English, Spanish, French, German) Asian territories (Chinese, Japanese, Korean) and Russian with a single click.
- The static translation system reduced page load times to two seconds, significantly improving SEO performance and user experience.
- The solution shares new post across Twitter, Facebook, and LinkedIn with AI-generated summaries tailored to each platform.
- The static translations allows native editors to refine translations for accuracy and cultural context.
Key benefits
- 80% lower monthly costs compared to dynamic translators such as WeGlot or Lokalise. Additional languages added at linear cost - no tiers or limits.
- SEO Performance - extremely fast sub-2 second page loads.
- Fully localized URL's, metadata and UI elements such as menus and buttons.
- Detailed editorial control by native editors and reviewers.
Implementation
- Every language is hosted on a separate Ghost instance, posts are linked across language versions - language can be switched between posts.
- A Cloudflare Worker creates an API linking posts across languages, as the URL's are fully localized.
Technologies used
- Ghost - Content management, publishing
- DeepL translate - AI powered context aware translations
- Baserow.io - Online database
- Make - Automation
- OneSignal - Web and mobile push notifications
- Cloudflare Workers - Distributed API